Love and Death
I had the pleasure of designing and partially directing this title sequence with the amazing team at Picturemill.
This one was personal. The story follows a woman who feels stuck in her small town and tries to break out of the routine of her life. When the project came to me, I was postpartum and feeling something similar. It was during COVID, we were living in a small town, and that emotional overlap felt very real.
For the pitch, I photographed my own surroundings, myself, my child, my town. I wanted it to feel honest. One of those photos even made it into the final piece, which makes this project even more meaningful to me.
Concept 1
The winning concept revealed subtle imperfections within a seemingly perfect world.
We built a pristine, idyllic setting — then introduced quiet disruptions: a crack in delicate china, deterioration along a white picket fence. Small fractures in an otherwise flawless frame.
The tension between perfection and imperfection made the idea feel honest, human, and real.
